Heavy Equipment Sales & RentalsSearch Engine Optimization (SEO)High-Performance Headless WebsitesFull-Stack Digital Marketing

406 Leads and 60%+ Reduction in Customer Acquisition Cost

How TX Equipment Source built a sustainable organic lead channel and rapidly recovered their marketing investment.

406Qualified Leads

60%+CAC Reduction

266Landing Page Leads

45Newsletter Subscribers

Case Study

TX Equipment Source

Heavy Equipment Sales & Rentals

The Challenge

TX Equipment Source struggled with poor online visibility, inconsistent lead flow, and extended customer acquisition costs that made it difficult to justify marketing investments. They needed proven ROI and a sustainable organic growth channel.

The Approach

Local SEO optimization targeting Texas equipment markets
Product detail page (PDP) optimization for equipment inventory
Content strategy targeting buyer-intent keywords
Newsletter growth and lead nurture campaigns
Landing page conversion optimization
Partnership ROI tracking and attribution modeling

The Results

406 qualified leads generated across all channels
266 leads from optimized landing pages
74 direct contact form submissions
45 engaged newsletter subscribers
60%+ reduction in customer acquisition costs
Rapid ROI recovery on the marketing partnership investment

Behind the Work

How We Did It

Texas Market SEO

Localized SEO targeting equipment buyers across Texas — optimizing for the high-intent keywords that drive purchase decisions in this market.

Inventory Page Optimization

Product detail pages restructured to convert browsers into leads, with clear CTAs and trust signals built into each equipment listing.

Attribution & ROI Tracking

Full attribution modeling connected marketing spend to revenue, proving ROI rapidly and giving the business clarity on what to scale.

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