The Challenge
North East Shoring faced stagnant organic growth and struggled to compete against larger, established competitors in the shoring equipment market. Their website generated minimal qualified leads, and their brand was virtually invisible in search results for critical equipment categories.
The Approach
- Comprehensive keyword research and competitive gap analysis
- Technical SEO overhaul for crawlability and indexation
- Product page optimization for all major equipment categories
- Multi-funnel lead capture strategy across 7 conversion points
- Newsletter and popup engagement tactics
- Content marketing focused on contractor pain points
The Results
- 666 total leads generated across all conversion channels
- 524 leads from optimized landing pages alone
- 59 leads from direct contact form submissions
- 20 qualified quote requests from high-intent buyers
- Dramatic year-over-year SEO improvement and organic traffic growth
- Established as a regional leader in the shoring equipment space