The Challenge
Partner Rentals needed to establish a dominant online presence in the competitive heavy equipment rental market. With minimal digital visibility and high customer acquisition costs, they required a comprehensive performance marketing strategy to drive qualified leads and measurable revenue growth.
The Approach
- Technical SEO audit and full site architecture optimization
- Strategic content creation targeting high-intent equipment rental keywords
- Landing page development and conversion rate optimization
- Multi-channel lead capture system across 8 touchpoints
- Abandoned form recovery campaigns to recapture warm leads
- Newsletter engagement program with 176 active subscribers
The Results
- 10,100 qualified leads generated across all channels
- $4.5 million in attributable revenue within the first 3 months
- 6% bounce rate — far below the industry average of 40–55%
- 8 optimized lead channels including contact forms, rental quotes, and product inquiries
- 176 newsletter subscribers building long-term engagement
- Transformed from regional player to digital-first equipment rental powerhouse