And for many small business owners and personal brands, that first impression is made when users visit your website. A great website must have three things: Speed. Research shows that 40% of users will abandon a website that takes more than three seconds to load. Many Wordpress and Squarespace sites simply aren’t designed to ever reach these load speeds. Scalability. You have a small team, or perhaps are a team of one. You need to be able to add to your website and adjust it as needed, without having to track down and pay a web developer every time. Security. Hackers are more savvy than ever, and they’ll take your website hostage on a moment’s notice. Cybersecurity is more important than ever for self-employed individuals.
A headless website is a type of website that only loads what the user needs to see for a particular page, rather than loading the whole website every time. This leads to a lightning-fast, ultra-secure user experience that is easy to manage and can be infinitely scaled. It’s why headless websites are used by brands like Amazon, West Elm, Nike, and more. The best part? Once it’s set up, you’re done, and you won’t need a web developer to maintain it. Headless websites have been around for years, but you probably don’t hear about them much because they are custom buildouts and are typically very expensive. Until now.
1) How to assess the health and visibility of your current website 2) Why a headless website is different 3) How to go headless in as little as 5 business days
TJ Sullivan is the founder and owner of Civilized Savage, a web development agency established in 2015 that specializes in SEO-focused headless websites for small businesses and service providers. Civilized Savage’s current clients include celebrities, blue-collar local business owners, professional services firms in law and medicine, media publishers, politicians, agencies, and budding startups.
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