35% SEO Increase with Headless Conversion
AcreageLife.com, a leading online platform for rural living enthusiasts, was grappling with performance issues on its website. Faced with slow loading times and a high bounce rate, it was negatively affecting user experience and SEO performance. Recognizing these issues, Acreage Life partnered with the renowned website development company, Civilized Savage, to revamp its website. The objective was to improve site performance, reduce bounce rate, and improve SEO performance, ultimately leading to an increase in organic traffic.
Overview
Before the website relaunch, AcreageLife was encountering issues related to site speed and user engagement, reflected in the high bounce rate. Both these factors were negatively impacting the SEO ranking of the website, resulting in limited visibility on search engine results pages (SERPs), and by extension, limiting organic traffic and potential growth.
Approach
Headless Transition
Civilized Savage suggested a transition to a headless CMS architecture. In contrast to a traditional CMS, a headless CMS separates the backend from the frontend, providing more efficient content delivery and enabling faster loading times.
Bounce Rate/Speed Improvement
With a headless transition comes serious speed upgrades. We ensured maximal user retention by improving the site speed by 4x.
Results
19,878 spots gained
in rank positions across the site
35.50% increase
in organic traffic from pre-launch to 1 month post launch
4x Site Speed Improvement
Leading to bounce rate reduction for all organic users
3,543 newly indexed keywords
without content updates or backlink work
Conclusion
The transformation of AcreageLife.com by Civilized Savage stands as a strong testimony to the benefits of technical SEO and strategic website infrastructure enhancements. By focusing on site speed and user engagement, it's possible to drive substantial growth in organic traffic and achieve improved SERP rankings. With the flexibility offered by the headless CMS, along with the data-driven insights provided by Surfer SEO, AcreageLife.com can now consistently adapt and optimize their content strategy for sustained growth. The relaunch not only fulfilled the initial objectives but exceeded expectations, demonstrating how effective performance improvements can lead to quick and significant results in SEO performance. The gains in keyword ranking and the indexing of new keywords further position AcreageLife.com to capture new audiences and cement its position as a leader in the rural living niche. This success story serves as a blueprint for other organizations experiencing similar challenges, demonstrating the tangible impact of a well-executed website relaunch with a focus on performance optimization and SEO best practices. With the right approach and the right partners, significant improvements in user experience, organic traffic, and keyword ranking are well within reach.
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